From a small online school to Myanmar's learning marketplace.
Ten Ten did not start as Ten Ten.
In November 2023, the founder launched 10/10 Institute — a small online school teaching content writing, graphic design, and video editing to Myanmar students. Over the course of a year, 290 students came through and impacted 8 different countries. It worked. But the founder kept feeling like something bigger was possible.
In December 2024, 10/10 Institute was selected for the Youth Entrepreneurship Program (YEP) — a mentorship program organized by PS Business School and the American Center Yangon, supported by a 4,000,000 MMK grant for promising young entrepreneurs. The program gave the team six months to level up the business.
For the first three months inside YEP, the team tried to make 10/10 Institute better. They also explored other ideas — a Duolingo-style app for test prep, a self-paced video course marketplace. Nothing felt right. None of them solved a problem the founder actually believed in deeply enough to build around.
Then the problem found him.
He was working 50 hours a week abroad, picking up side gigs, coming home exhausted every night. But he still wanted to learn. Coding. SAT retake. He went to YouTube first — watched when he felt like it, skipped when he didn't, got nowhere. No structure, no accountability, no one to ask when he got stuck.
So he went to Facebook. Searched through groups. Found classes — but every single one was scheduled at times he couldn't make. His only free window was Tuesday and Wednesday afternoons. Nothing matched. And when something came close, the price was too high to risk. What if the teacher wasn't right for him? What if the money was wasted?
He started asking around. Friends working abroad. People juggling jobs and study. Strangers he interviewed. Everyone had the same three problems.
This was one month before demo day. The team settled on a new idea fast, built a prototype on a Notion site, and presented it. That prototype became Ten Ten.
After the program, the road got harder before it got easier. The founder went through a difficult period — his mental health wasn't doing well, and progress stalled for two to three months. During that time, alongside a full-time job, he quietly started building the real website. No team. No funding runway. Just the work, done in the margins of a busy life — which, looking back, is exactly the life Ten Ten was built for.
By October, the MVP was done. He started showing it to people, running interviews, and kept hearing the same thing: time problems, money problems, being stuck in boring live classes that didn't fit their life. The signal was clear.
On October 10th, Ten Ten officially launched. The way it happened said everything about the brand: the founder changed a profile picture on Facebook.
From the start, the approach was focused. The team began publishing SAT content to penetrate the market and attract the right early audience. Two teachers were recruited — carefully, intentionally. Those two teachers didn't just teach. They became raving fans. They recruited other teachers themselves. Word of mouth started on the teacher side before it started on the student side.
The first product Ten Ten hadn't planned on launching was IELTS. One of those early teachers created an IELTS mock test priced at just 5,000 MMK — about $1.25. It was a small thing. But Ten Ten got its first sale.
That first student was so satisfied she posted a review in an IELTS community group on Facebook. Unprompted. Unasked.
That post changed everything. More students found Ten Ten. More teachers joined. The community grew. And a platform that had started as a Notion prototype, built by one person between night shifts, became something real.
To a future where people could learn anything LIVE — affordably, whenever and however they want.
“Make people learn as a community where everyone pays less and gains more.
The principles that drive everything we do at Ten Ten.
We love our people and we protect them. Full stop.
Every decision we make starts with one question — is this good for our people? Everything else comes after.
Ten Ten exists because problems existed. We don't wait for solutions — we build them. That obsession is what keeps us innovating.
We don't chase what's been done. We chase what hasn't. Every person on this team is encouraged to bring something new into the world.
Playing it safe is the riskiest thing we could do. We take bold bets because that's where the real opportunities live.
Community isn't a feature we offer — it's who we are. We show up for each other, inside the team and beyond it.
In how we work. In how we sell. In how we connect. No fine print. No hidden agendas. What you see is exactly what we are.
Our team is made of people who are a little obsessed with what they do — and we wouldn't have it any other way.
Everyone here is relentlessly working on becoming better. Not for performance reviews — but because better people build better things for the world.
Profit is not why Ten Ten exists. We exist to revolutionize the way people learn — and we won't stop until we do.
Students can invite classmates into a shared session and split the cost — paying 2x to 10x less per person without losing quality. This is not a discount or a promotion. It is a structural feature built into how Ten Ten works. No tutoring centre, no online platform, and no informal Messenger tutor offers this. This is how we give access to Personalized Live Learning.
Students pick their session time from the teacher's availability calendar. The school does not dictate when learning happens — the student does. This directly solves one of the biggest barriers Myanmar learners face: timezone mismatches, shift work, and unpredictable daily schedules. You learn when you're actually free.
Students are not forced to sit through full courses covering material they already understand. They can identify the exact topics they are weak on and book sessions for those specifically. This saves time and money, and respects that these students are not blank slates — many have partial knowledge from years of prior study and just need targeted help to close gaps.
Every student builds a profile capturing their learning style, educational background, goals, and gaps. Teachers access this before the first session and design a customized plan around it. The instruction is built around the individual — not a generic syllabus. This is what separates Ten Ten from a booking tool and makes it feel like a real school.
Ten Ten is not just a place to find a tutor. It carries the booking and payment infrastructure of a platform, and the freedom of choice of a marketplace. Students get guided learning — and full control over who teaches them, when, and on what. No other Myanmar education product cares about solving problems than we do.
Ten Ten wins on flexibility, cost, and topic control. Centres lock students into batch schedules and full course packages. Ten Ten lets students pay per session, pick their time, and focus only on weak topics.
Ten Ten wins on language, context, and community. Global platforms don't speak Burmese, don't understand Myanmar exams, and don't have teachers who know what the 10th Standard gap means. Ten Ten is built from the ground up for this audience.
Ten Ten wins on trust, structure, and discoverability. Informal arrangements have no booking system, no transparent pricing, no profiles, and no protection for either side. Ten Ten professionalizes the relationship while keeping the human connection.
Ten Ten wins on interaction and accountability. Self-study has no one to answer your questions, correct your mistakes, or adjust pace based on how you're doing. Live instruction does.
Ten Ten wins on affordability through the ဝိုင်း model. The same teacher, the same session, at a fraction of the cost when shared with one or two others. Also fully customized to your needs.
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